Brownie Points Scored at SIFE Memorial Innovation Challenge

December 1, 2011

Cox & Palmer is proud to congratulate student entrepreneur Matthew Stenback, owner of Brownie Points and winner of the 5th Annual SIFE Memorial Innovation Challenge.

Sponsored by Cox & Palmer, the SIFE Memorial Innovation Challenge is a Dragons’ Den style competition that offers student entrepreneurs the chance to pitch their business ideas to a panel of judges including St. John’s partner Anna Cook, and other members of the business community.

Stenback pitched Brownie Points, a card-less, online customer loyalty program that benefits businesses and their customers. As the Innovation Challenge winner, Stenback receives $2,500 start-up capital from Cox & Palmer, free office space in Launch Pad, SIFE Memorial’s entrepreneurial incubation centre, and mentorship from the Launch Pad’s advisory board.